Southern Interior S1 — A Case Study
Growing a community with regional comedy series Southern Interior through strategic platform optimization and paid media
Social Strategy
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Community management
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Paid media
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Data analysis & reporting
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Social Strategy ⋅ Community management ⋅ Paid media ⋅ Data analysis & reporting ⋅
Client
Watershed Productions for Southern Interior Season 1
1.2M+ episodic views
on YouTube
Results at a glance
3.7k+ Instagram followers
on Instagram in just 10 weeks
6.49% engagement rate
on Instagram
The Challenge
Driving meaningful views on the first season of a show is never easy.
For Southern Interior, we faced another challenge: a production team stationed in another part of the country (beautiful Nelson, BC). Working remotely, our challenge included:
Content ideation, production consultation, and editing suggestions with team members across provinces;
expanding audience reach, without diluting the show’s highly local point of view;
building genuine community both regionally and nationally;
and supporting episodic tune-in across platforms—while keeping paid spend highly efficient.
Season 1 also represented an opportunity to test whether a hyper-regional comedy could translate beyond its hometown roots, and to build a measurable audience foundation for future seasons.
Strategic Solution
6of1 built a phased, multi-platform content and paid strategy designed to introduce a hyper-regional comedy series to new audiences while deepening engagement within its core community.
We focused on two core KPIs:
Views
Get eyeballs on series content
Engagement
Grow and sustain community
We prioritized Instagram as a community engine, where short-form clips supported episodic discovery and drove almost 4K new followers during the launch window.
We leaned into the KindaTV YouTube platform, releasing the series as both full episodes and individual sketches to support episodic viewing while enabling standalone discovery.
This dual-format approach allowed sketches to circulate independently, similar to established sketch-comedy models, while still driving viewers back to the full season, maximizing reach.
Results
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on Season 1 episodes
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across platforms
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on Instagram
Testimonials
